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Newspapers alive, well, and adapting


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There’s no denying it, and there’s no going back – the technological age us upon us and it affects us all, almost every waking hour of every single day. Some may argue that it’s caused those raised in its convenience to forget – or indeed maybe to have never known – the value of doing things the hard way, the simple way. But it’s also enabled humans the ability to do something absolutely magical – share our endless wealth of knowledge from one end of the world, instantaneously, to the other.

From televisions to tablets, the ever-changing world of technology has certainly changed the way humans consume and share information. A hundred yeas ago, to read about the top news of the day, a person had to walk to the store, and exchange a few coins for a newspaper that contained that information. They’d read it in the morning, and perhaps on the way home from work they’d pick up the evening edition.

With TV, radio, and internet news sources, people often wonder how long the newspaper will last in our fast paced, ever changing world. The answer? Indefinitely.

How wonderful is it that newspapers have stood the test of time, and millions each day will still pick up the paper on the way to work? No charger, no internet connection needed.  How many other news sources can say they’re the oldest form of news media, spanning literally centuries?

But that doesn’t mean newspapers aren’t adapting – if anything, new technology has been an unbelievable asset to the industry.

Take the Advertiser, for example. Every day our website is updated with the top news stories, not just from the Exploits Valley, but from across the province. Got something to say about a story? Comment sections one each story enables thoughtful discussion between people that may have never met on the issues that are important to them. The instantaneousness of the website allows reporters to get breaking news to the public in a moments notice, and readers can look forward to the most in-depth coverage of those issues in each of our biweekly editions.

The online editions, or ePapers, which are available on computers and handheld devices like smartphones and tablets, give readers the full newspaper experience in a convenient way. Subscribers can download an exact digital replica of the physical newspaper, with crisp print and high-quality images straight to their devices hours before it arrives in the stores, anywhere in the word. The zoom feature, allows subscribers to read the stories in large print, and even listen to an audio version of the top stories of the day, making news even more accessible for all.

Social media, too, has changed the landscape of reporting. Twitter and Facebook means our paper can reach an audience that is almost endless. With hundreds of followers, stories and updates reach the Advertiser’s readers the second they happen. Social media allows a direct line between the people who report the news, and the people to whom it matters most, and it’s that dialectic, that connection, that is giving newspapers across the world a vastness in scope our forefathers of print media could never have imagined.

The written word is, by far, humankind’s most advantageous adaptation, and technology has only furthered the depths of our curiosity and the scope of our knowledge. The history of humanity has been written on newsprint, and continues to be today in a new, exciting way.

Andrea Gunn

Check out the Advertiser online! Search “The Advertiser” on Facebook, follow us on Twitter at @gfwadvertiser, or visit our website at www.gfwadvertiser.com. Our digital ePapers are available for PC and Mac through a link on our website, or through NewspaperDirect.com, and on iPads, iPhones, Blackberry, Windows, and Android devices through the PressReader app, available for free in all respective app stores. For the technologically savvy, get our updates to your favourite RSS or feed reader by plugging in our news feed by using the following link: http://www.gfwadvertiser.ca/Rss/c/1507/News. Happy reading!

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