An Advertiser carrier showed innovation and creativity this summer while trying to pick up new customers in a rural community.
With a headline “The Advertiser solves all your problems,” Point Leamington paper carrier Erica’ Stuckless’s posters read:
“Your TV is broken – catch up on the news with the paper
Bored with your time – do a crossword puzzle
Need to save money – cut out some coupons
Too hot – use the paper as a fan
Can’t find a pen – rub your fingers across a picture
Missed your soaps – catch up with the TV guide
Looking to buy stuff or get a job – check the classifieds
Need to pay off a mortgage – can’t help you there.”
Attached on the bottom is her name and telephone number.
The 13-year-old came up with the idea herself from her experience from being a carrier.
“I was trying to promote sales,” Erica said. “I get black on my hands when I deliver the papers, and there’s a TV guide in there so I just wrote a bunch of stuff.”
Though she admits the posters didn’t prove effective yet, it did show the 13-year-old has a mind for business.
Erica has been a carrier since April, when the previous carrier offered her the job because she was leaving town.
She said she delivers 28 on Mondays and 50 on Thursdays – the latter taking two hours as her route covers the whole community and leads her right to the end of town.
“It has a lot of interesting people on it and a lot of the customers are really nice,” she said, adding she enjoys being a newspaper carrier.
And although she will only be entering Grade 8 at Point Leamington Academy in the fall, she has plans for the money she earns from carrier the Advertiser.
“I’m saving most of it up for college.”